Independent. Client-driven. London-focused.

Sales Advisory Buying Agency Rentals Property Management Project Management Financing Solutions
Sales Advisory Buying Agency Rentals Property Management Project Management Financing Solutions
About us

INTRODUCTION

With over 30 years of combined real estate and advisory experience, we act solely on your behalf to acquire, sell, invest, rent, and manage property.

We are trusted for our honesty, discretion, and exceptional advice by a diverse clientele that includes family offices, royal families, C-suite executives, embassies, celebrities and professional athletes. Through our exclusive network, we provide access to both on- and off-market opportunities, with tailored solutions designed around each client’s unique needs.

Real Estate Advised
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CLIENTS

OUR CLIENTS

We are trusted for our honesty, discretion, and exceptional advice by a diverse clientele that includes family offices, royal families, C-suite executives, embassies, celebrities and professional athletes. Through our exclusive network, we provide access to both on- and off-market opportunities, with tailored solutions designed around each client’s unique needs.

Our Services

Comprehensive Real Estate Advisory Tailored to You

From acquisition to asset management, we deliver an end-to-end service that protects your interests and maximizes your returns. Every solution we design is guided by deep market knowledge and a commitment to excellence. Our deep market knowledge and exclusive network allow us to provide bespoke solutions tailored to your goals.

BUYING AGENCY

As a buying agency, we simplify the complexities of purchasing a home—protecting your interests and acting solely on your behalf. With extensive experience in London’s residential market—from period conversions and purpose-built developments to new builds—we bring insight, discretion, and an unwavering commitment to achieving exceptional outcomes.

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SALES ADVISORY

When it comes to selling, we collaborate with the finest agents in London to secure the right buyer. We manage every step of the process for you—from coordinating viewings and gathering feedback to overseeing negotiations—ensuring a seamless and stress-free experience.

Rentals

Navigating London’s rental market can be complex, but with over 30 years of combined experience, we make the process seamless for individuals, families, and businesses. Whether you need a short-term holiday let or a long-term stay, our extensive network provides access to the best properties, both on- and off-market, ensuring the right home and terms every step of the way.

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Property Management

We provide seamless property management including landlord reporting, vacant management, tax filing, maintenance management and 24/7 support-maximizing value and ensuring peace of mind.

Project Management

We oversee your entire build or refurbishment, from sourcing and comparing contractor quotes to managing timelines, budgets, and quality control—right through to handover. Acting as your trusted representative, we make the process seamless and stress-free.

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Financing Solutions

Buying or refinancing can be daunting, but we simplify the process. Working with top mortgage brokers—who offer products beyond traditional banks—we help secure the right financing and keep your purchase moving smoothly.

CASE STUDIES

Proven Expertise. Exceptional Results.

At Prime & Partner, every project is a reflection of our commitment to precision, performance, and long-term value creation. We go beyond transactions — aligning market intelligence, strategic insight, and operational excellence to deliver measurable outcomes.
Each case below showcases our ability to source opportunities, add value through meticulous management, and build enduring client relationships founded on trust and results.

U.S. Family Office – Prime London Acquisitions

Mandated to identify two value-add opportunities, we successfully sourced, acquired, and project-managed the refurbishment of both assets. Since completion, each property has delivered capital appreciation, sustained rental growth, and minimal vacancy periods. Both residences attracted high-caliber tenants — one currently occupied by a Meta executive, the other leased for four years to a senior retail consultant — underscoring our ability to secure consistent, exceptional returns through quality-focused management.

Middle Eastern Family Office – Knightsbridge & South Kensington Portfolio

Engaged to expand a London portfolio, we identified and secured value-add opportunities in Knightsbridge and South Kensington, negotiating all acquisitions below market value to maximize returns. We oversaw the full refurbishment and management process, achieving immediate and stable lettings: one residence has been continuously rented by a young family for three years, another by a Hyundai executive, while the family themselves enjoy their Knightsbridge flat. Building on this success, we are currently managing a new acquisition and have been re-mandated to source an additional property, further strengthening our client’s London footprint.

Team

Our TEAM

Our team combines global experience with deep local expertise. Together, we bring a blend of market insight, strategic vision, and personal dedication to every client relationship.

Mohamed Zaghloul

Founder & Principal Advisor

With more than a decade at the helm of London’s prime property market, Mohamed has advised family offices, royal families, HNW and UHNW clients on acquisitions, sales, rentals and investment strategies across some of the city’s most prestigious addresses.

Before establishing Prime & Partner, Mohamed held senior roles at Jones Lang LaSalle and Sotheby’s International Realty, where he built a reputation for delivering record-breaking results and managing landmark projects. His experience spans high-value portfolio advisory, residential sales, and overseeing complex renovation projects from concept through to completion.

Mohamed holds a Master’s degree in Real Estate from London City University, Bayes Business School, a Bachelor’s degree in Finance from Michigan State University and is certified by the Investment Migration Council and Propertymark (formerly National Association of Estate Agents or NAEA).

Francesco Codiga

Non - Executive Director

Francesco Codiga is an experienced professional in the hospitality and real estate sectors, with over a decade of expertise in the luxury market. He is Co-Founder of Delta Capital, a Swiss-based private equity real estate firm specializing in value-add opportunities and bespoke boutique developments. Francesco also serves as a Non-Executive Director at Pantheon Capital Management, a London-based private equity real estate company focused on residential value-add and opportunistic investments in prime European cities.

As Managing Director of Amarant Real Estate, he oversees development and investment strategies, building on previous leadership experience as Global Sales Manager at Cheval Collection, where he drove global sales across luxury serviced residences. Francesco’s dedication to delivering exceptional service and his commitment to excellence have earned him a reputation as a trusted advisor and sought-after expert in both hospitality and real estate.

Zahra El Afany

Advisor

With over a decade of experience in Hospitality and Real Estate, Zahra is a strategic sales and marketing professional. She has worked with globally renowned names including Four Seasons, Jumeirah, Foxtons, Jones Lang LaSalle, and The Crown Estate.

Her expertise spans managing prime and super prime properties and delivering a second to none relocation service for our rental clients, guaranteeing we’ll find your perfect property, based on your needs and requirements. Combining proactivity, local market knowledge, and a passion for customer service, she builds meaningful connections and delivers impactful, win-win outcomes.

Contact Us

Let’s Discuss Your Next Move

Whether you’re acquiring a home, expanding a portfolio, or managing an investment, Prime & Partner provides the expertise, discretion, and insight to help you achieve exceptional results in London’s prime property market.

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